B2Bento - Latest Comments

Re: Blue Ocean Strategy for B2B Marketing

eWorldTrade — Thu, 02 Feb 2017 04:45:01 -0000

The strategy of B2B marketing you have published looks so result oriented. Hope that B2B marketers gets a good knowledge from here.

Re: GTD (Getting Things Done) for Content Marketing

Gtdagenda — Mon, 04 Feb 2013 03:20:10 -0000

For implementing GTD you can use this application:

Gtdagenda

You can use it to manage your goals, projects and tasks, set next actions and contexts, use checklists, and a calendar.
Syncs with Evernote and Google Calendar, and also comes with mobile version, and Android and iPhone apps.

Re: 4 Steps to Effective Personal Knowledge Management for B2B Marketers

Anol Bhattacharya — Thu, 10 Jan 2013 21:31:06 -0000

Glad you liked the post Belinda

Re: 4 Steps to Effective Personal Knowledge Management for B2B Marketers

Belinda Summers — Wed, 09 Jan 2013 18:59:46 -0000

Just created my instapaper account and many thanks to you Anol in introducing this tool to me. Now I can be able to save those contents on the web that I like most.

As marketers being abreast and knowledgeable with the current trend, new ways and strategies to make the business even more productive is a must.

Re: 5 Basic Steps to Improve Qualified B2B Lead Generation

Belinda Summers — Wed, 09 Jan 2013 18:46:08 -0000

Yes, before anything else you must know your target audience especially their buying behaviours. Good thing because there is social media to help you in this process. Your tips here Anol will surely help b2b marketers in their b2b lead generation campaign.

Re: 4 Steps to Effective Personal Knowledge Management for B2B Marketers

B2Bento — Wed, 09 Jan 2013 00:27:41 -0000

Glad you liked it Lilly. Evernote is my reference archive - for everything, search-ability and categorisation options are much more robust than Instapaper

Re: 4 Steps to Effective Personal Knowledge Management for B2B Marketers

Lily — Mon, 07 Jan 2013 19:20:16 -0000

Very good tips. I realized where my flaw is - I stopped at instapaper. I should be saving it into my evernote. At the moment, my evernote is under utilized.

Re: 4 Steps to Effective Personal Knowledge Management for B2B Marketers

Anol Bhattacharya — Mon, 30 Jul 2012 22:25:15 -0000

Instapaper to Kindle sounds like a great idea! Will try out ifttt soon

Re: 4 Steps to Effective Personal Knowledge Management for B2B Marketers

Sam Whiteman — Mon, 30 Jul 2012 22:10:03 -0000

Anol - one to add potentially.... I get all my unread Instapaper articles sent to my Kindle daily so I can read them easily and in a batch, rather than reading straight from Instapaper web or app. Good for focus.

Also, using ifttt is a great way to connect any of the above - if I star in Google Reader it goes direct to Instapaper.

Re: 5 Basic Steps to Improve Qualified B2B Lead Generation

SalesPortal — Mon, 23 Jul 2012 16:52:34 -0000

"To complicate matters, B2B prospects rarely fly solo, as several people have a say in the purchase decision."

Something very important to remember! The person you spend all your time nurturing might not actually have the power to make the decision. Or you might have to convince three different people and explain why your product can help each of their departments. Knowing WHO you need to impress is half the battle.

Re: CRM Reloaded: the Social revolution

MatilC — Mon, 25 Jun 2012 07:07:46 -0000

" Individuals have the ability to control brand and brand experience, as much as businesses, influencing the decision of someone or anyone for that matter, even before they become a customer. This is essentially what’s fuelling the socialisation of CRM."With more customers interacting online with a brand it has the potential to spread good and bad feedbacks. I recently moved cities and this meant that I had to find a new hairdresser, I spent a few weeks monitoring the social media feedback of a particular hair dresser that look quite good (I take my hair cuts quite seriously). After finally deciding that they seemed quite good I booked an appointment and after the hair cut tweeted how happy I was with the new cut. They almost instantly promoted this tweet on their own twitter feed. This experience could have easily have gone the other way, with a bad review as many business can tell you. Monitoring social media via SCRM helps to improve customer relations. It doesn't matter if you are online or not, your customers will be and they will be happ to share their experiences, So it's important to harness the power of customers and make sure they are acting as embassadors of your brand.

Re: SEO 2012

الصفحة العربية — Wed, 30 May 2012 14:48:31 -0000

شكرا بس موقعي مش موجود في ققول
http://forum.pagearabia.net/

Re: SEO 2012

الصفحة العربية — Wed, 30 May 2012 14:47:42 -0000

thnks but my site http://www.pagearabia.net
no good in googel

Re: 7 Habits of Highly Defective Marketers

Eric Wittlake — Wed, 11 Apr 2012 02:45:46 -0000

Sadly, you nailed it. :-)

Nicely done Anol!

Re: B2B Marketing Case Study – Part 1: Social Media Marketing

Sarah — Fri, 02 Dec 2011 10:40:02 -0000

Thank you for sharing this - so interested to see the uptick by adding FB ads. I've been trying to ascertain the best social media spots for B2B and this result came as somewhat as a surprise - although I guess it shouldn't given the rise of FB and the dual ID's of most B2B prospects.

Re: GetIT Comms at SES Hong Kong: Sep 21 – 22

Asuthosh Nair — Sat, 17 Sep 2011 11:50:17 -0000

Gun for SES in Singapore, in November this year!

Re: GetIT Comms at SES Hong Kong: Sep 21 – 22

Meenal Jhala — Sat, 17 Sep 2011 02:15:24 -0000

Would have liked to be there!

Re: “But We Are Not Selling Coca-Cola”, Says The CEO

Rieches Baird — Mon, 12 Sep 2011 14:17:57 -0000

Great post and good points. thank you.

Re: Facebook for B2B Marketing [#B2BChat Reloaded]

Anol Bhattacharya — Tue, 06 Sep 2011 00:40:38 -0000

Hi Ilias - during the chat we discussed many of such cases - you can check the transcript http://t.co/Tzali9G

Re: Facebook for B2B Marketing [#B2BChat Reloaded]

Ilias Chelidonis — Tue, 06 Sep 2011 00:20:10 -0000

it will be good that you share some practical examples of successful B2B campaigns on Facebook...

Re: The Ingredients of a Killer B2B Case Study

Marco — Wed, 31 Aug 2011 22:12:14 -0000

Hi Mark,

First of all, thanks for the wonderful shout out. To hear that from someone with such a distinguished professional background is really something.

Indeed, we also feel the same way about the B2B case study 'magic trio' as well as the sometimes under-appreciated aspect of conducting great interviews. Though you can't blame them, many people get really enamored and wrapped up on the actual execution rather than focusing first on getting the essential building blocks needed to create fantastic and compelling content.

The great thing about a case study is that the story is already there. One just needs to really work on the rough edges to uncover the gem underneath.

Again, much thanks Mark and have a great day! Cheers!

Re: Social Media for Business – a B2Bento INKAST

Asuthosh Nair — Sun, 21 Aug 2011 20:52:09 -0000

Thanks Dwight. It was an experiment for us - see what it takes to do one. It didn't turn out a cropper, thankfully.

Re: Social Media for Business – a B2Bento INKAST

Dwight — Fri, 19 Aug 2011 12:30:42 -0000

Wow, the hard work has surely paid off. You have a great video which will serve as a great resource, especially if they can see it before they set out to launch their social media campaigns. Thanks for creating this.

Re: Timely – an intelligent Twitter update scheduler with analytics

Anol Bhattacharya — Thu, 07 Jul 2011 20:42:44 -0000

Will try out Su.pr - thanks for the info

Re: #B2BChat: A Fresh Look at Online advertising

Jenny T. — Tue, 05 Jul 2011 05:08:57 -0000

It looks like I missed an interesting duscussion. Do you have its summary somewhere? Thanks!